Resume

Adilakshmi (Adi)
Veerubhotla

Product Designer  ·  AI & Systems Thinker  ·  UX Leader

Product designer with 15+ years of experience specializing in AI, business automation, and data-driven products. Expert in 0→1 product design, UX strategy, and translating complex technical concepts into intuitive user experiences. Proven track record in launching AI products rapidly, defining product-market fit, and building scalable UX practices.

Cognite Oct 2023 – Nov 2025
Principal Product Designer, Atlas AI
  • Led 0→1 design for an industrial AI product portfolio with 2 offerings — a default AI assistant & an AI agent building platform for non-technical industrial SMEs. Took the idea to beta in 3 months, and GA in under 1 year.
  • Defined product vision to inform execution strategy across 3 horizons. Outlined a UX-led process for product development, enabling active collaboration across PM, engineering & design on both strategy and tactical delivery. Directly shaped product-market fit, with 30+ customer deals before GA, overachieving planned business targets.
  • Established baseline usability assessment & managed UX debt over subsequent releases, enabling continuous value delivery through fast release cycles.
IBM Jan 2021 – Oct 2023
UX Architect, Data & AI
  • Defined a UX vision for smart business planning & monitoring with AI capabilities. Directly led to a strategic roadmap for 6 products.
  • Co-authored the first AI design guide for AI-UX practitioners at IBM. Laid the foundation for AI design practice for 3,000+ designers at IBM.
IBM Oct 2018 – Jan 2021
Senior Designer, Watson Discovery Portfolio
  • Owned design delivery of a new product from concept to launch, leading a team of 9 designers, 10 PMs & 120+ developers across 4 time zones. Won awards for design innovation & design-led cultural transformation.
  • Led design to productize 6 cutting-edge AI research assets, enabling business users to train custom NLP models. Acclaimed for AI innovation by Gartner, Forrester, and AIconics.
  • Instrumented UX quality and drove prioritization of high-risk issues. Increased user satisfaction 4× in 2 releases.
IBM Jan 2014 – Oct 2018
UX Design Lead, Watson Explorer
  • Led design of NLP search & content mining workflows to extract insights from business data. Unified 5 products under a common experience.
  • Established a bi-weekly user research cadence for a cross-disciplinary product team, embedding a culture of continual feedback.
IBM Jun 2012 – Jan 2014
UX Designer, IBM Big Data Lab
  • Designed experiences for data exploration & data visualization.
Patent U.S. Patent #10885281 — Natural Language Document Summarization Using Hyperbolic Embeddings
Award Fast Company Innovation by Design Award · Watson Discovery, 2020
Award Cultural Transformation by Design Award · Watson Discovery
IBM Outstanding Technical Achievement Award · Intelligent Recommendations, 2019
IBM Innovation Award · 2020
IBM Team Excellence Award · 2019
IBM Eminence & Excellence Award · 2014
Academic National Merit Scholarship, India