Product Designer · AI & Enterprise

Hi! I'm Adi. I craft meaningful experiences with technology, in ways that truly matter to people.

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Case studies 03

0 → 1 Product Industrial AI

Cognite · Principal Designer

Atlas AI: Agentic platform for industrial AI

Turning an idea into a market-winning product. 0 to 1 design of an industrial AI agent building platform — from strategic vision through 3 GA releases. Exceeded business targets by 150% with $27M+ in revenue before GA.

Atlas AI agent builder platform

Strategic Vision Industrial AI

Cognite · Principal Designer

CDF v3: AI native industrial platform

Reimagining the complete Cognite product family for a world where AI is native to how industrial workers think and act. Established new UX direction for the full portfolio, validated with ~150 users at Impact 2025.

CDF v3 AI native industrial platform prototype

Enterprise AI 🏆 3 Awards · 2020

IBM Watson · Senior Designer + UX Architect

Watson Discovery v2: Democratizing AI for business users

Strategic pivot of an established enterprise AI product — evolving it from a developer tool to a low/no-code platform for citizen AI builders across business teams. Recognized with three industry awards in 2020.

Watson Discovery v2 product interface

01

Design Strategy

Translating ambiguous problems into clear product direction. From value proposition to hills, epics, and experience outcomes that align cross-functional teams.

02

0 → 1 Product

Taking products from blank canvas to market. Owning the full design arc — vision, validation, iteration, and GA — with direct revenue impact.

03

AI & Enterprise UX

10+ years designing AI products people trust. Agentic systems, LLM interfaces, search, NLP — built for complex enterprise environments.

04

Design Leadership

Influencing without authority across engineering, PM, and research. Scaling design thinking from 3-person teams to 150-engineer organisations.